New Edition Market Leader - David Cotton - książka wyd. 2006

Opis

The core of the book is based on five years of research by the authors into companies such as Wal-Mart, Dell, Southwest Airlines, Cott, Airborne Express, Atlantic Richfield, Home Depot, Intel and Sony. It opens with several business questions, such as "Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Does corn cost that much more than silicon?" The book raises questions about American business management and practices and then attempts to answer them. It also examines the financial benefits for companies that focus primarily on customer satisfaction rather than shareholder profits.