The International Manager: Creating Successful International Companies - Kevin Barham, David Oates - książka wyd. 1991

Opis

“The International Manager: Creating Successful International Companies” is a thoughtful and comprehensive exploration of what it takes to build, manage, and sustain successful organizations in the increasingly complex global marketplace. Written by respected experts in the field of marketing and management, David A. Aaker and V. Kumar, the book offers both theoretical insight and practical guidance for individuals aspiring to operate effectively across international boundaries.