Logo Design Global Brands - Julius Wiedemann - książka

Opis

This sequel to the acclaimed Bibliotheca Universalis logo manual delves into the world of corporate identity. In an increasingly interconnected world, symbols are crucial in representing values like trust, quality, and reliability. This comprehensive catalog demonstrates the intricate process of transforming texts, images, and concepts into unique brand identities.

The book covers a vast array of industries, from airlines and groceries to sportswear and computers, museums and magazines, to automotive brands, music labels, pharmaceuticals, and internet platforms. It features approximately 4,500 brand logos, offering in-depth details about their designers, the year they were created, and their countries of origin. A must-have reference for anyone keen on understanding the foundational ideas and concepts that shape branding.