Data Driven Customer Experience Transformation - Mohamed Zaki - książka wyd. 2025

Opis

Data‑Driven Customer Experience Transformation by Mohamed Zaki is an essential and forward‑looking guide for professionals seeking to understand and lead in the evolving world of customer experience (CX). In an era where customers expect seamless interactions across digital, physical, and social channels, this book provides a thorough framework for designing, implementing, and optimizing CX strategies that are truly data‑driven and omnichannel in nature. Drawing on rigorous research from the Cambridge Service Alliance at the University of Cambridge, Zaki combines academic insight with real‑world application, making this work both intellectually rich and practically useful for business leaders and practitioners alike.